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Discussion 7_1661424...
A capital project is a long-term, capital-intensive investment project with a purpose to build upon, add to, or improve a capital asset. Capital projects are defined by their large scale and high cost...

Discussion 7
Discussion 7

A capital project is a long-term, capital-intensiv

Case Study 9_1673949...
Restaurants are currently working through operational changes in response to changes that have occurred in the industry during the last two years. Two of the most prominent challenges that are requir...

Case Study 9
Case Study 9

Restaurants are currently working through operatio

Lesson 3 Discussion_...
Compare the backgrounds of Jefferson and Paine; did Paine have an advantage or disadvantage by not being born in the colonies? Explain. Paine had the advantage of seeing the problems from the outside,...

Lesson 3 Discussion
Lesson 3 Discussion

Compare the backgrounds of Jefferson and Paine; di

What is Marketing

What is Marketing

Q What is Marketing? Describe your initial definition of marketing - before starting this class. Read, view and reflect: textbook chapter 1, and three videos (Colbey video, Steve Jobs video, and Red Mango video linked below) Discuss new views or definitions of marketing based on the reading and videos. Now what do you think marketing is? How has your definition changed? Support your discussion with cited sources from: your textbook, the videos and also at least one non-required source (use credible web source from DQ3 below). DQ2

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Marketing can be defined as an action or the business for selling and promoting any kind of products and services. It also involves the advertising and market research. Marketing suggests the basic procedure of creating, delivering, communicating, and exchanging offerings to the customers. The marketing concepts are positioning branding and creating a message According to the provided textbook, the authors have stated that the cores of the marketing are exchange and value (Marshall & Johnston, 2015).